I attended a ‘Viral Videos’ Social Media Breakfast Club session earlier this fall. These are my sketchnotes and highlights from the session. Both speakers discussed marketing’s role in creating engaging and discoverable videos.
Beau Walsh described the need to understand marketing and branding to create engaging video stories. Manny Rivas‘s focus was more on establishing KPI’s and using tools and tactics to increase search ranking/discoverability.
Both are helpful points to consider, as I see video strategy is something that is becoming (or rather has become) vital to explore as part of a communications strategy.
Here are a few links to the videos mentioned in the sketchnotes:
As you can see, I had to leave early, so I missed Manny Rivas’s final points on tools and tactics, but luckily I was able to capture some of the tweets to patch together some of the details: